The Box was an Australian soap opera that ran on ATV-0 from 11 February 1974 until 11 October 1977 and on Network Ten affiliates around Australia. The Box was produced by Crawford Productions who at the time was having great success producing police procedural television series in Australia. The Box was Crawford's first soap opera, and was launched as a reaction to the enormous success of adult soap opera Number 96. The Box was a drama set in fictional television station UCV-12. It featured elements that satirised the Australian television industry. Characters in the series were said to be modelled on Australian television figures of the day, and many self-referential elements featured. Like Number 96 the series was famous for its adult storylines, frequent nude glimpses, and sexual content.