Series Three of The Apprentice was a television series which aired in the UK on BBC One. The series began on 28 March 2007 and finished on 13 June 2007. Sir Alan Sugar reprised his role as the boss with Nick Hewer and Margaret Mountford as his advisors. Moving from BBC Two, this series attracted 10,000 applicants and promised "tougher tasks and better people" than before, however Sir Alan believed that the show was morphing into "Big Brother". Sugar also criticised the US version for making the error of "trying to change things just for the sake of it", causing it to backfire. Two 90-minute specials were aired during the series run. The first programme was titled The Apprentice: Beyond the Boardroom and featured information about the personal lives of each of the semi-finalists. The second, The Apprentice: Why I Fired Them, featured Sugar revealing why he chose to remove each candidate from the programme.