Lord Alan Sugar
Self - The Boss (243 eps)
Mark Halliley
Self - Narrator (voice) (243 eps)
Karren Brady
Herself - Lord Sugar's aide (180 eps)
Nick Hewer
Himself - Lord Sugar's Aide (135 eps)
Claude Littner
Himself - Lord Sugar's aide (70 eps)
Samantha Moon
Frances (63 eps)
Margaret Mountford
Herself - Lord Sugar's Aide (63 eps)
Tim Campbell
Self (38 eps)
Thomas Skinner
Himself - Candidate (14 eps)
Adenike Ogundoyin
Self (14 eps)
Lindsay Bogaard
Self (14 eps)
Miranda Rose
Self (14 eps)
Adele Lock
Self (14 eps)
Matthew Palmer
Self (14 eps)
Rachel Groves
Self (14 eps)
Sebastian Schrimpff
Self (14 eps)
Ben Leary
Self (14 eps)
Raj Dhonota
Self (14 eps)
Miriam Staley
Self (14 eps)
James Max
Self (14 eps)
Michelle Dewberry
Self (13 eps)
Ruth Badger
Self (13 eps)
