Miss Indonesia Earth is one of the major beauty pageants in Indonesia which focuses on environmental awareness, culture, and ecotourism. The slogan of the pageant is Beauty and Nature and organized by Yayasan Putri Bumi Indonesia. In 2013, the national franchise for Indonesia was acquired by El John Pageants. The first Miss Indonesia Earth pageant was held in 2007. The grand winner represents Indonesia in the international Miss Earth pageant. The current Miss Indonesia Earth titleholder is Liza Elly Purnamasari.