Mexico's Next Top Model, Cycle 3 was a reality show which was hosted by model Elsa Benitez, and aimed to find the next top Mexican fashion model. The series was based on the reality TV series America's Next Top Model, which is hosted by Tyra Banks. The third cycle of Mexico's Next Top Model began to air on television on September 4, 2012. The winner of the competition was 18-year-old Sahily Cordova from Sonora. As her prizes, she received a $100,000 contract with Queta Rojas Models, a brand new Volkswagen car, a trip to New York City to meet with modeling agencies, and a photo-shoot for the cover and a six-page spread in Elle Magazine.