Manager Erik, on forced paternity leave, writes a very popular Daddy Blog. He gets so distracted by his new internet success that he may have forgotten to do something very important with the baby. Howard and Illeana struggle to find the right tone for "this Side Up." One of the writers Kianoosh, the self proclaimed "Persian Don Draper," is not sure he has the skills to update Illeana's stuck-in-the-90's image.