What's the secret of the success of Zara and how did the brand managed to bring Fashion to an affordable price? "Zara: The Story of the World's Richest Man" the story that goes behind one of the biggest and most successful retail stores in the world. Zara: World's RICHEST Man includes hidden cameras, interviews with Zara insiders and unique footage of Armancio Ortega, founder and self-made man behind the empire of the greatest prêt-à-porter industry.