Since 1953, Pinarello bicycles have captured the hearts and minds of cycling fans across the globe - winning some of the biggest bike races in the world with quintessential Italian flair. In this beautiful film, Fausto Pinarello - the enigmatic son of the brand’s founder, Giovanni - tells the story of the brand’s inception, their motivations, and their passion for creating some of the most beautiful bikes in the world. We follow Fausto as he shows us behind the scenes at Pinarello’s HQ in Treviso, and learn how the brand balances a desire for building bikes with soul, beauty, and passion with engineering, performance, and speed.