The initial segment of the film, shot in the 'Freedom Cry' downloadable content (DLC) of Assassin's Creed IV, explores the use of religion as propaganda, focusing specifically on the enslaved Non-Player Characters (NPCs) within the game's universe. It engages in a discussion regarding society's evolving relationship with imagery, delving into mass media and emerging artificial intelligence, while also providing illustrations of the diverse manifestations of contemporary propaganda.