The film analyses all the things imposed on women by the media. It presents the framework within which women are supposed to act and accept it as their own – the stereotypes imposed via women's magazines and, primarily, through fashion and advertising industries. It deals with illusions presented to us by media as reality and it peeps behind the scenes. It is a film about women as shown and presented by the media. It was created in cooperation with the women's association B.a.B.e.