Nodoguro, characterized by red scales and large eyes, is a fatty, umami-packed fish. Starting out on regional dinner tables, it achieved national fame along with the development of the internet and shipping technology. Its flavor had a lot to do with its success, as demand eventually bumped nodoguro up to high-end prices! Visit Hamada Fishing Port in Shimane Prefecture to learn nodoguro's importance on local industry, and feast your eyes on juicy dishes at Japanese and French restaurants in Tokyo.