Tiffauges, a wealthy and sadistic Frenchman, who is used to getting whatever he wants, decides he wishes to purchase the McCain Ranch. Tiffauges' lead man, Xavier, proclaims Lucas to be muy macho, and does not believe Lucas will give in so easily. Xavier and the other men are tiring of being subjected to Tiffauges' whippings and cruel treatment. Lucas plays on the men's longing for freedom to keep his ranch.