McDonald’s has been around since the 1940s, and, sure, they’ve always been innovating. From the Big Mac to the Filet-O-Fish to the Shamrock Shake to the recent viral Grimace Shake, the company knows exactly how to market its products. But, now in 2024 McDonalds Corp has decided to start an entirely BRAND NEW fast food chain called CosMc’s. But why, loyal Theorist? Why start a new chain? Well, it’s all in an effort for Ronald McDonald to wage a coffee war against Starbucks and WIN over young consumers.